by Steve Skojec | Mar 20, 2012 | Social Media
The first goal I committed to this year really set all the others in motion. I said I was going to write something every day, especially in this space. At the beginning of March, I finally sat down and hammered out the rest of my 2012 goals. I’d been meaning to...
by Steve Skojec | Mar 20, 2012 | Communications, Insights, Social Media, Writing
I used to write controversial stuff. All the time. It was my bread and butter, and the only two topics I was unwilling to be away from were those that you’re never supposed to touch: religion and politics. And because the Internet is forever (unless you want it...
by Steve Skojec | Mar 15, 2012 | Social Media
I keep hearing it over and over again: “nobody reads anymore. ” BS! Not true! People do read. In fact, I suspect that people probably read more now than ever before. I can’t tell you how many times I wished I had something like a pedometer for my...
by Steve Skojec | Mar 15, 2012 | Communications, Entertainment, PR, Social Media
After last night’s post about brand ownership, I came across this: MASS EFFECT 3 Protests Prove Annie Wilkes Is The Patron Saint of Fandom Fandom’s worst side comes out as gamers rage against the end of MASS EFFECT 3. [snip] See, there’s a...
by Steve Skojec | Mar 14, 2012 | Communications, PR, Social Media
Technically speaking, a “brand” is the intellectual property of the company or organization that owns it. Legally, a company has the right to enforce restrictions on its brand. It can protect its intellectual property from infringement, it can stop people...
by Steve Skojec | Feb 1, 2012 | Insights, Social Media
Facebook’s IPO is big news today. They’re talking about a $5 billion dollar deal here. All this from a social networking site that’s only 7 years old, and has only been open to the public since late 2006. To this day, if someone says...