by Steve Skojec | Apr 12, 2012 | Brand Management, Social Media
In case I haven’t mentioned it yet, I’m a huge fan of Gary Vaynerchuck. His story hits so many of the right notes. Immigrant kid who starts with nothing and builds huge success, first in his own childhood entrepreneurial pursuits, then his family’s...
by Steve Skojec | Apr 6, 2012 | Communications
For the life of me, I can’t understand why some companies make the choice to politicize their brand. The most notorious example to come to mind in the past 12 months is Susan G. Komen, with their ill-advised move to de-fund, then re-fund Planned Parenthood in a...
by Steve Skojec | Mar 20, 2012 | Social Media
The first goal I committed to this year really set all the others in motion. I said I was going to write something every day, especially in this space. At the beginning of March, I finally sat down and hammered out the rest of my 2012 goals. I’d been meaning to...
by Steve Skojec | Mar 20, 2012 | Communications, Insights, Social Media, Writing
I used to write controversial stuff. All the time. It was my bread and butter, and the only two topics I was unwilling to be away from were those that you’re never supposed to touch: religion and politics. And because the Internet is forever (unless you want it...
by Steve Skojec | Mar 15, 2012 | Communications, Entertainment, PR, Social Media
After last night’s post about brand ownership, I came across this: MASS EFFECT 3 Protests Prove Annie Wilkes Is The Patron Saint of Fandom Fandom’s worst side comes out as gamers rage against the end of MASS EFFECT 3. [snip] See, there’s a...