by Steve Skojec | Apr 26, 2012 | Social Media
I’ll admit it right off the bat: when it comes to Klout, I bought in early. I’m a “Klout OG” and I’ve got the badge to prove it. No, really: There were times when I felt self-conscious about it. I saw so many social media luminaries...
by Steve Skojec | Apr 12, 2012 | Brand Management, Social Media
In case I haven’t mentioned it yet, I’m a huge fan of Gary Vaynerchuck. His story hits so many of the right notes. Immigrant kid who starts with nothing and builds huge success, first in his own childhood entrepreneurial pursuits, then his family’s...
by Steve Skojec | Apr 6, 2012 | Communications
For the life of me, I can’t understand why some companies make the choice to politicize their brand. The most notorious example to come to mind in the past 12 months is Susan G. Komen, with their ill-advised move to de-fund, then re-fund Planned Parenthood in a...
by Steve Skojec | Mar 21, 2012 | Social Media
You can’t spend any time in Social Media circles and not hear about Klout. Lots of people think it’s a bust. I disagree. Rather than write about it, I fired up the camera on my phone and put together a quick video. Steve SkojecSteve Skojec is a...
by Steve Skojec | Mar 14, 2012 | Communications, PR, Social Media
Technically speaking, a “brand” is the intellectual property of the company or organization that owns it. Legally, a company has the right to enforce restrictions on its brand. It can protect its intellectual property from infringement, it can stop people...