Why I Believe Klout is Useful

You can’t spend any time in Social Media circles and not hear about Klout. Lots of people think it’s a bust. I disagree. Rather than write about it, I fired up the camera on my phone and put together a quick video.   Steve SkojecSteve Skojec is a...

Who Owns Your Brand?

Technically speaking, a “brand” is the intellectual property of the company or organization that owns it. Legally, a company has the right to enforce restrictions on its brand. It can protect its intellectual property from infringement, it can stop people...

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